Qualitative research - its nature and approaches is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Explain the difference between qualitative and quantitative research in terms of the objectives, sampling, data collection and analysis, and outcomes; •Describe why qualitative research is used in marketing research; •Understand the nature and application of ethnographic approcahes; •Understand how qualitative researchers develop knowledge through a grounded theory approaches; •Describe focus groups in detail, with an emphasis on planning and conducting focus groups; •Describe in-depth interview techniques in detail, citing their advantages, disadvantages and applications; •Describe the stages involved in analysing qualitative data. In the attached file, you will find: • 1 Qualitative research - its nature and approaches lecture power point presentation • 1 Tutorial Plan with several activities • 5 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.

Social and Cultural Environments is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Social and Cultural Environments Lecture Power Point Presentation 1 Case Study Soccer in the USA: Football’s Final Frontier? 1 Case Study Is Tourism the Savior or the Scourge of Venice? 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan Learning Objectives of the Lecture Power Point Presentation: Define culture and identify the various expressions and manifestations of culture that can impact marketing strategies. Compare and contrast the key aspects of high- and low-context cultures. Identify and briefly explain the major dimensions of Hofstede’s social values typology. Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market. Analyze the components of diffusion theory and its applicability to global marketing. Explain the marketing implications of social and cultural environments around the globe. You may also like: Global Trade Environment Global Economic Environment Introduction to Global Marketing Once you will purchase materials please leave comments!

The Global Trade Environment is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 The Global Trade Environment Lecture Power Point Presentation 2 Case Studies for Seminar Discussions 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional Exercises which might be used during Seminar Class. Learning Objectives of the Lecture Power Point Presentation: Explain the role of the WTO in facilitating global trade relations among nations. Compare and contrast the four main categories of preferential trade agreements. Explain the trade relationship dynamics among signatories of NAFTA. Identify the four main preferential trade agreements in Latin American and the key members of each. Identify the main preferential trade agreements Asia-Pacific region. Describe the various forms of economic integration in Europe. Describe the activities of the regional organizations in the Middle East. Identify the issues for global marketers wishing to expand in Africa You may also like: Global Economic Environment Introduction to Global Marketing Once you will purchase product please leave comment!

The Global Economic Environment is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 The Global Economic Environment Lecture Power Point Presentation 1 Case Study about Venezuela Economic Environment 1 Case Study about World Economic Environment 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional Exercises which might be used during Seminar Class. Learning Objectives of the Lecture Power Point Presentation: Identify and briefly explain major changes in the world economy over the last 100 years Compare and contrast types of economic systems that are found in the different regions of the world Explain the stages of economic development used by the World Bank and identify the key emerging country markets at each stage of development Discuss the significance balance of payments for the world’s major economies Identify the countries that are leading exporters Briefly explain how exchange rates impact a company’s opportunities in different parts around the world You may also like: Introduction to Global Marketing Once you will purchase product please leave comment.

Political, Legal, and Regulatory Environments is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Political, Legal, and Regulatory Environments Lecture Power Point Presentation 1 Case Study Will Western Sanctions Hurt Putin’s Russia? (with answers) 1 Case Study President Barack Obama’s 2014 “Christmas Surprise” (with answers) 1 Case Study Gambling Goes Global on the Internet (with answers) 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan Learning Objectives of the Lecture Power Point Presentation: Understand the elements of a country’s political environment that can impact global marketing activities. Define international law and describe the main types of legal systems found in different parts of the world. Understand the most important business issues that can lead to legal problems for global marketers. Describe the available alternatives for conflict resolution and dispute settlement when doing business outside the home country. In general terms, outline the regulatory environment in the European Union. You may also like: Social and Cultural Environments Global Trade Environment Global Economic Environment Introduction to Global Marketing Once you will purchase teaching materials please leave comments!

Human Resource Management Audit is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Development of HRM. Why to manage Human Resources? 2.Functions included in HRM process 3.Horizontal and Vertical Fit of HRM 4.Contemporary issues in people management 5.The role of HR in Company’s strategy 6.HR Audit Cycle 7.HR Audit’s importance 8.What should you be concerned about? In this File you will find: 1 Human Resource Management Audit Lecture Power Point Presentation 1 Seminar Plan 1 Seminar Exercises 1 Case Study 2 related Video clips 2 files for reading All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Compensation Schemes, Incentives and Benefits is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Traditional vs Contingent Pay 2.Types of Contingent Pay and Reasons for introducing 3.Challenges 4.SMART Goals 5.What are Benefits? Intangible/Flexible Benefits 6.Classification of Benefits 7.Practical Task 8.Key Factors and Communication of Benefits In this File you will find: 1 Compensation Schemes, Incentives and Benefits Lecture Power Point Presentation 1 Seminar Plan with 2 different activities 3 Reading files for Lecturer All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Research design formulation is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define research design, classify various research designs, and explain the differences between exploratory and conclusive research designs; •Compare and contrast the basic research designs: exploratory, descriptive and causal; •Understand how the participants may affect research design choices; •Describe the major sources of errors in research design, including random sampling error and the various sources of non-sampling error; In the attached file, you will find: • 1 Research design formulation lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.

Michael Porter’s Diamond Model is a model which we covering during different strategic modules. This model is covered in International Marketing module with level 5 and 6 students. This model helps us to explain why some industries/companies in specific nations have competitive advantage, while others don`t. In this file you will find: 1 Porter’s Diamond Model Power Point presentation with all explanations and examples 2 different files with deep explanation of model with examples, for teacher as well as student reading

Global Marketing Information Systems and Market Research is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Global Marketing Information Systems and Market Research Lecture Power Point Presentation 1 Case Study on Nestle Company (with answers) 1 Case Study on Whirlpool company (with answers) 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional discussion question and 1 exercise Learning Objectives of the Lecture Power Point Presentation: Discuss the roles of IT, MIS, and big data in a global company’s decision-making processes. Describe the various sources of market information, including direct perception. Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them. Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue. Explain how information’s role as a strategic asset affects the structure of global corporations. You may also like: Social and Cultural Environments Global Trade Environment Global Economic Environment Introduction to Global Marketing Political, Legal, and Regulatory Environments Once you will purchase resource please leave comment!

Planning Business Messages is a lecture which is covered during Business Communication Module. This lecture introduces the three-step writing process and covers the tasks in the writing step: analyzing the situation, gathering the information needed to craft an effective message, choosing the best combination of media and communication channels, and organizing the information. Moreover, it deals with the fundamentals of crafting messages, including audience analysis, organization, style, tone, and basic document design. Your students can learn the skills required to write messages that are clear, interesting, concise, diplomatic, and convincing. Learning Objectives: Describe the three-step writing process. Explain why it’s important to analyze a communication situation in order to define your purpose and profile your audience before writing a message. Discuss information-gathering options for simple messages, and identify three attributes of quality information. List the factors to consider when choosing the most appropriate medium for a message. Explain why good organization is important to both you and your audience, and list the tasks involved in organizing a message. In this file you will find: 1 Planning Business Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Professional Communication in a Digital, Social, Mobile World (Business Communication ) Collaboration and Business Etiquette (Business Communication) Interpersonal Communication Skills (Business Communication) Communication Challenges in Communication Challenges in a Diverse, Global Marketplace (Business Communication) Once you will purchase this resource please leave a comment!

**Writing Persuasive Messages **is a lecture which is covered during Business Communication Module. This Lecture completes the section on brief message types with a look at persuasive messages, which we divide into persuasive business messages and marketing and sales messages. Key points for both categories include learning how to frame an argument, balancing emotional and logical appeals, reinforcing one’s position, anticipating objections, and avoiding common mistakes in persuasive communication. Learning Objectives: Apply the three-step writing process to persuasive messages. Describe an effective process for developing persuasive business messages, and identify the three most common categories of persuasive business messages. Describe an effective strategy for developing marketing and sales messages, and explain how to modify your approach when writing promotional messages for social media. Identify steps you can take to avoid ethical lapses in marketing and sales messages. In this file you will find: 1 Writing Persuasive Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Writing Negative Messages (Business Communication) Writing Routine and Positive Messages (Business Communication) Writing Business Messages (Business Communication) Once you will purchase this resource please leave a comment!

Equal Opportunity and the Law is a lecture which is covered during Human Resource Management Module. The purpose of this lecture is to provide you with the knowledge to deal effectively with equal employment questions on the job. The main topics we cover are equal opportunity laws enacted from 1964 to 1991, the laws enacted from 1991 to the present, defenses against discrimination allegations, illustrative discriminatory employment practices, the EEOC enforcement process, and diversity management. **Interesting Issues: ** A university recently fired its career services director after years of good evaluations. This happened about a year after his new boss gave him his first poor evaluation while peppering him with questions like “When are you going to retire?” The dismissed employee soon sued for age discrimination. We will see how to avoid such problems. Learning Objectives: Explain the importance of and list the basic features of Title VII of the 1964 Civil Rights Act and at least five other equal employment laws. Describe post-1990 employment laws including the Americans with Disabilities Act and how to avoid accusations of sexual harassment at work. Illustrate two defenses you can use in the event of discriminatory practice allegations, and cite specific discriminatory personnel management practices in recruitment, selection, promotion, transfer, layoffs, and benefits. List the steps in the EEOC enforcement process. Discuss why diversity management is important and how to install a diversity management program. In this file you will find: 1 Equal Opportunity and the Law Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge **Once you will purchase this resource please leave a comment!

Benefits and Services – Human Resource is a lecture which is covered during Human Resource Management Module. The main purpose of this lecture is to explain the third major pay component: employee benefits. The main topics we discuss are pay for time not worked benefits, insurance benefits, retirement benefits, and using benefits to improve engagement and performance. This chapter will complete our discussion on employee compensation. **Interesting Issues: ** About 25 years ago, Gary Erickson was biking through California and got an idea that changed his life—to create tastier and healthier bars than those then available. That was the beginning of Clif Bar, a company Erickson started as a small bakery and then grew into one with hundreds of employees selling healthy foods and drinks. He wanted an employee benefits plan for his employees that highlighted Clif Bar’s healthy/sustainable focus; we’ll see what he did. Learning Objectives: Name and define each of the main pay for time not worked benefits. Describe each of the main insurance benefits. Discuss the main retirement benefits. Outline the main employees’ services benefits. Explain the main flexible benefit programs. Explain how to use benefits to improve engagement, productivity, and performance. In this file you will find: 1 Benefits and Services Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Communication Challenges in a Diverse, Global Marketplace is a lecture which is covered during Business Communication Module. This lecture explores the opportunities and challenges that a diverse business environment presents to today’s professional communicators, including the importance of developing cultural competency and recognizing all the dimensions of diversity. The lecture closes with advice for adapting to other business cultures and improving intercultural communication skills. Learning Objectives: 1 Discuss the opportunities and challenges of intercultural communication. 2 Define cultural competency, and explain the influence of culture on business communication. 3 Explain the importance of recognizing cultural variations, and list eight key dimensions of cultural diversity. 4 List four general guidelines for adapting to any business culture. 5 Identify six steps you can take to improve your intercultural communication skills. In this file you will find: 1 Communication Challenges in a Diverse, Global Marketplace Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Professional Communication in a Digital, Social, Mobile World (Business Communication ) Collaboration and Business Etiquette (Business Communication) Interpersonal Communication Skills (Business Communication) Once you will purchase this resource please leave a comment!

Introduction to Human Resource Management is a lecture which is covered during Human Resource Management module/course. The purpose of this Lecture explains what Human Resource Management is, and why it’s important to all managers. We’ll see that human resource management activities such as hiring, training, appraising, compensation, and developing employees are part of every manager’s job. We’ll see that human resource management is also a separate function. The main topics we’ll cover will include what is human resource management, the trends shaping human resource management, human resource management today, the new human resource manager. Learning Objectives: Explain what human resource management is and how it relates to the management process. Briefly discuss and illustrate each of the important trends influencing human resource management. List and briefly describe “distributed HR” and other important aspects of human management today. List at least four important human resource manager competencies. In this file you will find: 1 Introduction to Human Resource Management Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 File for Lecturer/Teacher/Student addition Reading about Introduction to Human Resource Management in order to enlarge personal knowledge 1 Test Bank with 110 different questions with full answer description and explanation 1 File with Exercises and all answers to them 2 Case Studies with all answers to them Once you will purchase this resource please leave a comment!

Training and Developing Employees - HR is a lecture which is covered during Human Resource Management Module. The purpose of this lecture is to increase your effectiveness in training employees. The main topics we will cover include orientating employees, designing onboarding to improve employee engagement, the training process, analyzing training needs, implementing training and development programs, and evaluating the training efforts. **Interesting Issues: ** For about 6 years after buying May Department Stores Co., Macy’s Inc. emphasized consolidation. First it focused on integrating the regional department stores under one Macy’s umbrella. Then the recession hit and Macy’s turned to cutting costs. Meanwhile, Macy’s customer service suffered. Many sales associates failed to provide the service level that customers wanted. With deteriorating service cutting into its sales and profits, the question was, what should Macy’s do about it now? We will see what it did. Learning Objectives: Summarize the purpose and process of employee orientation. Give an example of how to design on boarding to improve employee engagement. List and briefly explain each of the steps in the training process. Explain how to use five training techniques. List and briefly discuss four management development methods. List and briefly discuss the importance of the steps in leading organizational change. Explain why a controlled study may be superior for evaluating the training program’s effect. In this file you will find: 1 Training and Developing Employees Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Building Positive Employee Relations – Human Resource is a lecture which is covered during Human Resource Management Module. The main purpose of this lecture is to explain the building blocks of positive employee relations. Our topics include what is employee relations, managing employee relations, using human resources management tools to promote ethics and fair treatment, managing employee discipline, and developing employee engagement and great places to work for. **Interesting Issues: ** After a worker uprising over pay and work rules at Apple Inc.’s Foxconn IPhone assembly plant in Shenzhen, China, Apple asked the plant’s owner to have the Fair Labor Association (FLA) survey the plant’s workers. The FLA found “tons of issues.” We’ll see what they found and what Foxconn’s management did to improve the situation. Learning Objectives: Define employee relations. Discuss at least four methods for managing employee relations. Explain what is meant by ethical behavior. Explain what is meant by fair disciplinary practices. Answer the question: “How do companies become “Best Companies to Work For?" In this file you will find: 1 Building Positive Employee Relations Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Globalisation and International Business is a lecture which is covered during International Business Module for bachelor/master level students. LECTURE OVERVIEW Globalization has become a major socioeconomic force and topic of debate in the twenty-first century. Chapter One examines the forces that are driving this phenomenon, as well as the often-passionate criticisms of the process. It reviews the objectives that firms pursue when they engage in international business activities and describes the various modes of entry that may be used. It also notes the terminology that has come into existence as new types of organizations have evolved. The chapter concludes with a discussion of the ways in which international business differs from domestic business. Lecture Learning Objectives: • Define globalization and international business and show how they affect each other • Grasp why companies engage in international business and why international business growth has accelerated • Discuss globalization’s future and the major criticisms of it • Illustrate the different ways in which a company can accomplish its global objectives • Recognize the need to apply social science disciplines to understanding the differences between international and domestic business In this file you will find: 1 Globalization and International Business Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations 3 Interesting Exercises 8 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge 1 folder with useful pictures Once you will purchase this resource please leave a comment!

Governmental Influence on Trade / Trade protectionism is a lecture which is covered during International Business Module for bachelor/master level students. LECTURE OVERVIEW A government’s political objectives are sometimes at odds with its economic proposals to improve a nation’s market efficiency and international competitiveness. This Lecture begins by discussing the reasons why and the ways in which governments intervene in the international trade process. It then examines the economic and the noneconomic effects of those actions upon participants in that process. Finally, the lecture considers the principle instruments of trade control, including both tariffs and nontariff barriers, and concludes with a discussion of ways in which firms can deal with adverse trading conditions both at home and abroad. Lecture Learning Objectives: • Explain why governments try to enhance and restrict trade • Show the effects of pressure groups on trade policies • Compare the potential and actual effects of governmental intervention on the free flow of trade • Illustrate the major means by which trade is restricted and regulated • Demonstrate the business uncertainties and business opportunities created by governmental trade policies • Discern how businesses may respond to import competition • Fathom how the growing complexity of products and trade regulations may affect future competition In this file you will find: 1 Governmental Influence on Trade / Trade protectionism Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations 4 Interesting Exercises for Seminar 8 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge 1 folder with useful pictures Once you will purchase this resource please leave a comment! You may purchase this resources with more than 20% discount here, use coupon: lovetoteach